Open house marketing is just one of the many techniques Merry Soellner uses to help sell your real estate.
Using Merry’s special emailing software, she creates a handsome invitation, then “blasts” it out to hundreds of local realtors, inviting them to attend her open house. Not all of them attend. Perhaps 5 to 20 would be a typical reasonable number for an open house attendance. Some realtors may experience less, when they do not manage the process like Merry.
And Merry makes a point to attend other realtor open houses so that they will feel a debt of gratitude to attend hers. Merry is a nice person, and her friendliness, cheerfulness and helpfulness win the assistance of others to help in selling your property.
Once in a very big while, you might have a curious neighbor or two attend, but that is rare. Merry posts several OPEN HOUSE signs starting at the main thoroughfare, and at every turn to another street, to guide people to her open house marketing events (see photos on this page). Merry wants people to easily find your home.
Merry also coordinates with other real estate brokers from her office and others, to have multiple open houses of several homes in a given neighborhood. Merry has discovered that this creates more interest, in having a “critical mass” of homes to see. Sort of why shopping centers are more successful than individual stores: there’s more there to see and do and more choices.
And Merry often has goodies at her open houses, to entice other people to attend. Free food and drink are excellent people-magnets. Sometimes, Merry and other brokers conduct a themed food event, such as English biscuits and tea at an open house for an Old English style home. Whatever she can do to make the event fun, interesting and most importantly, to show off the positive characteristics of your property.
Merry will scrutinize your house and make suggestions for furniture rearrangement, decluttering and window drape adjustments to maximize the views, light and ease of circulation through your home during the open house. After all: you and her want your house to sell!